Why is it important for a company to have a website?
Today the Internet is a means of mass communication and having a website is not only synonymous with a dynamic company, concerned about the future or the dissemination of its products and also with its marketing plan.
It is essential as a business card online. It is a simple and effective way to advertise your products and services.
It’s like being able to offer 24-hour service without the need for an employee available at the company.
It is on the Internet that people find names, addresses, products, services and information. It is through the Internet that your customer can find your company, your business and be aware of its full potential.
Website or webpage is synonymous with company presentation. If the company does not have a page on the Internet people often question their credibility and their potential. It is very common to hear expressions such as: “This company has no website, it should not be a very good company does not even appear on the Internet.”
Another important point to realize the importance of building and maintaining the company website is to appear in the major search engines that today are the main source of research for services, products and information.
Having your company available among the others that are there is important and keeps the company prominent among the other competitors.
Why is it important that the site is done by professionals?
Beware of choosing the “Friend”. Helping family / friends is good, but may not be the best for the company. “My friend knows how to make websites and will do mine for free”.
The website is the company’s identity on the Internet. It is very important that the person in charge of the company verifies that the “friend” can really meet your expectations. The economy of now may cost later the redesign of the entire website and a poor presentation of the company before hundreds of visitors on the Internet will have an incalculable negative impact.
I have a small business, is it feasible to have a website?
It is fundamental to have a website today. Regardless of the size of your company.
Today having a website is very important for the visibility of your business. A website is available 24 hours a day and your customers can visit it whenever and wherever they want. And if you can justify you can still make purchases at any time of the day or night.
Being on the internet is to increase the universe of action, expand geographically at low cost and be available to your customers. In addition to being one of the types of advertising more into account as compared to other means of advertising such as Outdoors and magazine ads. It is an investment that will surely bring you profits.
Why remodel my current website?
As we have said before, having a website is key. But having a poorly built, difficult to access, poorly organized website without updates is lousy for your company’s image. So it must keep you up to date and always using the latest technologies, it is fundamental to your positioning within the market because, after the website is done, leaving it abandoned is like leaving the company without management and without someone to lead it, over there.
Having a website is to have a branch of your company inside the home of all your customers, so it is vital to update your website, to attract more and more customers and consequently to increase their revenues.
Here are 12 reasons why your business should have a website.
1. Your business is available 24 hours a day, 365 days a year.
Unlike your office or store that has an opening hours, your website is accessible 24 hours a day, 365 days a year. Your customers may prefer to find out about your business, products or services, outside working hours or even during the weekend, so having a website on the Internet creates more business opportunities.
2. Your catalog can be changed at any time.
A website on the internet is easier, cheaper and faster to change than printed material. Its capabilities are almost unlimited and allow you to provide more and better information to your customers. It will also save money on printing and distribution costs.
3. Reach new markets, gain global visibility.
On the Internet your market is no longer just local. It becomes available to be seen by millions of potential customers around the world. Have you ever imagined that your business would have the potential to reach a global market? Well with an internet site you can. Having a website is the most economical way to negotiate nationally or internationally.
4. Improve customer service.
By providing early answers to your customers’ questions through your website, it facilitates the whole sales process without a doubt. Also requests for information can be processed automatically and immediately, whether you have someone in the office or not. Online forms can be used to enable your customers to contact you and request quotes or additional information. For example, save on costs by allowing your customers to download proposals and other important documents directly from your website.
5. Present a professional image.
For any business, a well-built website is an excellent way to convey trust and credibility.
6. Sell your products.
What is the need to pay rent, electricity and other costs associated with the physical facilities of a store? Selling through a website is much cheaper and is a great way to complement your business. You will also gain a presence in a global market by marketing your products and services beyond your local market, that is without any geographical barriers.
7. Promote your services.
Consultants, Real Estate, Accountants, Accounting Offices, Photographers, etc. and all service-oriented businesses must advertise and make known their services / products. Thousands of potential customers are searching through the Internet, consulting various company websites to better understand the services that are available until they find which company suits them best.
This situation only happens to companies that are available on the Internet for consultation, if you have a business but do not disclose it through this medium, it will be difficult to find and your competition will be enjoying the entire potential market.
8. Collect important and unique information.
Gather important information about the market and your customers through online forms. Instead of searching for this information, let it come to you. This tool is great for doing market prospecting regarding your products and services.
9. Create partnerships.
Create strategic partnerships to complement your services, a website is a great way to build and grow your business.
10. The word of one of the richest men on the planet:
“In a few years there will be 2 types of companies, those who do business over the Internet and those who do not do any business!” (Bill Gates).
11. Overcome Your Competition
Outperform your competition. With a website, you can highlight your company from the competition, especially if they are not already on the Internet!
12. Create custom online advertising campaigns
Nowadays it is important to be on the Internet but all companies want to be in the first place of the research. By setting up a proper digital marketing strategy you can ensure visibility and this will surely bring you visitors and potential customers. Through the major search engines such as google, bing, yahoo, etc. you can ensure visibility through paid positioning solutions giving prominence to your business at the exact moment your potential customer searches for a company that does the same that your company performs.
Being in the right place at the exact moment translates into more business, so you only need to have a website!
Contact us to meet your needs, we have solutions tailored to your business.