Neuromarketing is the newest trend in the field of marketing. It can be characterized as the science that studies and analyzes the essence of consumer behaviors. Simply put, neuromarketing is the innovative junction of Neuroscience with Marketing. The initial purpose is to understand how the brain works in making decisions and how it can affect certain behaviors.
When does Digital Marketing enter this union?
From the beginning! After all, the main goal of Digital Marketing is to capture the needs of consumers and apply the best strategies to create new results on the web (positive, of course!). So one of the ways to capture these needs is by understanding the root of the target audience’s behavior. For this, science, or rather, neuromarketing is an essential tool for success in sales.
Briefly, this field of study expresses the idea that the brain acts unconsciously (by chemical reactions) and it is through internal or external stimuli (sensations, emotions, advertisements, colors) that we decide something and have some kind of behavior .
For example, when the Black Friday season arrives and we are impacted by those AWESOME ads and posts that enhance the sense of urgency in buying a product or service. The logic used is to understand that the consumer is prone to consume, and for the brain to relate to the “urgency” of buying requires strong colors, impact ads, among others.
Digital Marketing can take ownership of neuromarketing in three main points:
1. Inbound Marketing
As we have already commented, inbound marketing is essential for attracting new customers with the use of relevant content. For this, it is very important to have the idea that the first impression is the one that stays. That is, to attract attention is necessary to use the right words so that the client’s brain is not distracted by something “more interesting” to read.
Storytelling is a tool that sharpens the senses and emotions in a simple and engaging way, telling stories. It is a strategy that should be associated with the brand or product and, therefore, showing the values in a storytelling can help when the customer decides something. Therefore, the sales power is more effective because the customer relates to a story associated with his brand or product.
3. Psychology of Colors
The Black Friday example is one of them. The psychology of color is essential to attract the attention of the consumer and can favor when it comes to show what you want to say or to make some sense is driven. And when combined with the right image, the result is even better.
These examples show the power of the combination of neuromarketing applied to Digital Marketing and how it can bring incredible results to your company. So, what are you waiting for to apply this trend?
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