Trends on Social Networks in 2016 and in the future.
All companies must adapt their content to smaller screens and offer exclusive actions so that users of social networks and not only have access to relevant information at any time and from anywhere on their devices. This need arises from increased sales of mobile devices, such as tablets and smartphones.
Content in videos
The videos are great enablers of followers, in 2016 the reign of this form of content will continue! Short videos are increasingly shared and their strength is so great that can be verified with the overwhelming success of Instagram, Snapchat and even Periscope.
YouTube, the largest video channel in the world, will continue to invest millions to stay on top of the content of this type of content, and offers the great opportunity to those who want to get a large audience at a very low cost.
Live Content Broadcasts are increasingly being used as content marketing on Social Networks such as Facebook. This year will be more and more frequent to find publications of this kind, allied to the relationship with its target audience in a more practical and direct way and with publications on subjects that are happening at that moment.
Foursquare, the geo-location app, is a good bet for this year: augmented reality. It is a way of connecting the real world with the virtual, and is seen by many thousands of people.
Foursquare has become known as the place and business recommendation application and you can use this augmented reality technology to attract more users into your network.
The purchase of advertising in social networks is a reality today, the trend is that in 2016 the need for investment in paid advertising is even greater. The organic reach will continue to decrease and it becomes increasingly essential to allocate a good budget for tools like Facebook Ads.
Call-to-action (CTA) Buttons
The concept of call-to-action is simple: to induce the user to perform some action being intuitive and objective. The buttons for features are increasingly used in social networks, as you can see with Pinterest, which allows the user to make a purchase within the social network itself. Instagram is another channel that started to use CTA buttons a short time ago, and that had a positive effect.
The trend is that in these resources increasingly, that is, more and more social networks encourage the user to interact more effectively with their brand.
The investment of social networks in the privacy of users’ data is a necessity for 2016 and for the future, since there have been numerous cases of photos and information shared abusively in some of the main networks used. Snapchat, for example, has already suffered a number of hacker attacks, which spread private content from many people, and several attacks have been discovered in the WhatsApp application, etc. Cases of security and over-exposure in social networks have increased. With them heighten privacy concerns. It is necessary to know more and more the profile of your audiences to divulge content that is relevant and in line with the interests of the target audience.