Did you know that nowadays Social Networks are an indispensable means of communication in any business?
The study “The Portuguese and Social Networks“,
points to Facebook as the most important social network in Portugal: 91 percent of internet users spontaneously say they know Facebook, 96 percent have a Facebook account, 74 percent say it’s the social network they use the most, and 58 percent say which is the social network they like the most.
, from 17.1 percent to 59.1 percent. The great growth of social networks occurred between 2010 and 2012 and today there are only 825 thousand individuals in Portugal who use the Internet but do not access social networks.
The habit of watching videos on social networks is very common (88.9 percent say so), and in 2017 Facebook is the site most used by these individuals (86.3 percent), passing YouTube to second (75 , 3 percent). In terms of content, Humor is the most appreciated (69.2 percent of those who watch videos). Social network users say they have joined the network that they use mostly to “keep in touch with people who are away” (57.2 percent). Communication features (send / receive messages) are among the most used. It is still widely used as a search engine at the business level, business to give comments and its visual part.
What are you waiting for? Contact us to help you manage your social networks!