The internet is undoubtedly one of the greatest inventions of the twentieth century. Through it it is possible to reduce distances, cross borders and have access to all kinds of information. With the emergence of social networks, this process has become even more effective, since interaction, interconnection and the possibility of creating online profiles have altered the entire communication structure.
Through the sharing of data, it is possible to acquire knowledge, meet people, share opinions and be in places, even if virtually, that you have never visited until that date.
According to data acquired in studies from the Internet, about 2 million videos are viewed on Youtube and 700 thousand messages are sent by Facebook per minute. To get an idea of the greatness of the penetration power of these websites, only the social network of Mark Zuckerberg – Founder of Facebook, currently has 845 million registered users, that is, if it were a country, its population would be the third largest of the world.
As you can see these are impressive figures. We can see how communication has been changing over time and advertising using social networks will be a gamble to take into account.
The speed with which the Internet – especially that of social networks – has grown, was exponentially. In less than a year, Facebook already had 200 million users, and in 9 months, about 1 billion downloads of iPod applications were made. Throughout the history of communication, no technology has been able to so rapidly reach such a large part of the population.
From these data, it is no longer possible to question the value of social networks in communication. So advertising can not be left out of this environment. Bigger brands create profiles to interact with consumers, creating loyal customers and helping to spread your name / brand.
Success stories demonstrate how important it is to have a good relationship with customers and when they are satisfied, they share and maintain an identification relationship with their brand.
The online channel of communication between the customer and the company is the most effective way to establish direct contact. According to a survey by The Wall Street Journal, each visitor spends about 6 hours on Facebook. Thus, the visitor can receive information from various sources, being essential that the content of social networks is relevant to the user. This way it will share and publish all the relevant information with your contacts.
The phenomenon of social networks means that when a circle of friends has contact with the information you share, your friends’ friends will have access to it, so the visibility of your sharing / publication will be very comprehensive.
In my opinion, it is important to be present and have an appropriate campaign on social networks. Only in this way can you ensure visibility relative to your target audience.