Digital Marketing Strategies
These are communication techniques that use technologies such as the Internet and / or mobile phones through which companies, businesses or organizations can promote their products / services in order to win new customers and communicate with their audience target.
“The new trend of researching markets, advertising products, services and corporate brands in this virtual environment is what we can define as the main objective of Digital Marketing.” Source: wikipedia
Digital communication has become paramount between your market and your customer or potential customer; email marketing actions are essential to present your business, products and services.
Frequent communication through newsletters becomes essential to consolidate and retain your customers.
A clear example of the use of digital Marketing is E-Commerce, where companies market products and services through the Internet, having specific websites for this purpose, sometimes using viral marketing techniques, for the “redirection” of Internet users to this.
Through a good Planning and an optimal implementation it is possible to manage the digital marketing campaign, providing a better control of results.
In this way we give rise to a greater return on our Client’s investment.
Digital Marketing can use several services, such as:
For search engines. It consists in the use of techniques to improve and / or adapt the contents of your website in order to guarantee a better positioning in the search engines. Appearing in the top places of the most used search engines will guarantee you the possibility of being chosen by your potential client at the time of your research.
The importance of Targeted Advertising – AdWords – is the ability to insert targeted ads and locate them next to your target audience with total cost control. It’s a simple way to bring in qualified visitors by creating one or more ads associated with keywords related to your business / services.
With this system all customers can set a budget as well as the amount payable for each click on your ad. There is no time requirement for the ads to be available, that is, if you need to get new clients / business, the campaign is activated and the moment you want is suspended and can be reactivated whenever you want.
Another of the advantages of this service is that while your ad is showing will have no cost, only pay a value when the user takes action, ie when you click on your ad and is redirected to your website.
Most companies today recognize the need to have a Facebook page, but many still do not realize how important it is to have effective planning when using social networks. Using ads, such as Facebook Ads, is a strategy that, if used well, can significantly improve interaction with target audience significantly.
Investing in this type of solution can be a way to complement investments, it will help a lot of companies already consolidated or even companies in the beginning of Web presence.
There are several advantages in this type of advertising of which I highlight some, such as:
Much more affordable investment for small and medium-sized businesses compared to the cost of advertising on other traditional alternatives. The cost is relatively low, so Facebook Ads makes its benefits even more tangible.
Target the ad and find exactly the profile your business is looking for, which makes it much easier as the network has millions of users around the world who have varied interests, tastes, and interests. Segmentation can be done by user location, demographic profile (gender, age) and interests, that is, search for the information that is available in each user’s profile. Finding your “potential niche” is critical for the performance of a Facebook Ads Campaign to be achieved and the guaranteed return.
Attracting potential customers to Facebook Ads can lead the user to like the company page (Like) and create a link that needs to be worked on over time. This link causes the user to follow up all the relevant news and information that the company / business publishes, soon it will help the customer to remember it at the moment that he wants to make a purchase.
The variety of formats makes Facebook Ads even more interesting. The advertiser may, in accordance with his or her goal, choose to promote the page to generate more views; advertise one of the posts already placed on the page, which can be used to promote specific offers or even announce an external link, to encourage more visits to a particular site.
There are many more that could highlight but if you are interested in a campaign of these contact us and we will present a proposal appropriate to the size of your Company / Business.
– Low investment cost, fast execution of campaigns and great audience coverage.
– Possibility to control the satisfaction and benefits of your target audience.