THE IMPORTANCE OF A GOOD DATABASE
Is your mailing list insufficient, not targeted, or has many outdated contacts? Do you have a database of Customers and can not differentiate the ones you have already contacted or those who have not contacted you for a long time? Which clients have left business with you for more than 6 months and intend to follow up and try to get back into business with them?
The database service of Flybizz Agency has been designed to respond to situations similar to these and not only!
Depending on the needs and objectives of each company and always respecting the legislation on data protection, Flybizz offers its customers solutions for:
Creation and / or updating of databases;
Growth of databases with qualified leads;
Segmentation of databases (organization by customer profiles / potential client).
In a society where competition for customer / consumer attention is very strong, it is imperative to maintain a good database of potential customers / customers. But the number of contacts is not everything, having an updated database should include relevant attributes, be organized in order to send messages to customers and also serve as a working tool to identify potential business opportunities.
UPDATE, SEGMENTATION, GROWTH…
The big date is a strong trend not only in digital marketing as in other areas of today’s society. Because the studies confirm that email marketing presents a high return and we know that, a good database is an essential prerequisite to the implementation of an email marketing strategy
successful. We have created a database service that is tailored to the needs of our customers and can include services such as:
Evaluation – together with the companies, select the data that needs to be collected.
Cleaning and updating – We analyze the state of the database, eliminate errors and redundancies and promote actions aimed at updating the contacts.
Growth – we collect qualified leads (contacts provided by people / companies that express interest in products / services on a specific page) using different digital marketing tactics.
Segmentation – After updating, the database must be segmented as it grows, which means finding profiles and patterns that allow your business to send the indicated message to the right person instead of treating all recipients equally.
To send emails and facilitate the management of larger databases, companies can opt for internal solutions or use external platforms. Both have their advantages, the essential thing is to guarantee the existence of the necessary functionalities (tracking, autoresponders, tests …). Flybizz will help your company make the best decision.
BENEFITS OF A GOOD DATABASE
Imagine you have a group of vegetarian clients, is it worth trying to sell them meat? Communicating to those who do not want to listen is wasting time and money. If you have the database organized, do not take that risk. A Customer and potential Customer database that is up-to-date and targeted enables businesses to treat recipients by name; adapt content to identified customer profiles; and to test, evaluate and optimize performance in different segments.
This results in several benefits:
Increased productivity and task execution time gains;
A higher opening rate of emails;
Greater relevance of contents;
Increase sender confidence;
Possibility to send offers unique to unique recipients (ex: Promotions, birthdays);
Higher conversion / purchase rates;
Preservation and promotion of the reputation of the company;
Incentives to customer loyalty;
Increase in sales and profits.