The Evolution of the Purchase of Advertising
The way we buy and sell Advertising has changed.
Programmatic buying has evolved over time, from being an experimental technology to becoming a “must-have” for buyers and sellers of advertising.
Given the rapidly changing context of advertising, we presented a study with Advertising Age to identify trends in digital marketing.
This info-graphic highlights the key findings and shows that one thing is certain:
Programmatic Shopping is here to stay!