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Portfolio Helen Seward Ibérica


/ Portfolio Helen Seward Ibérica

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fly with us since 2020

Technologies used

Photoshop

Photoshop

Illustrator

Illustrator

Facebook <br>Business

Facebook
Business

Logo

-

fly with us since 2020

Technologies used

Photoshop

Photoshop

Illustrator

Illustrator

Facebook <br>Business

Facebook
Business

CONTRACTED SERVICES
Projeto 6

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Social Media Management

Background

Helen Seward is a hair products brand born in Italy and is the international trendsetting brand for hairdressers and beauty salons, especially, in the Iberian Peninsula and other European countries. The brand works in a B2B model and the consumer must go to the closest salon and buy those products himself. We’re talking about hair colouring, hair treatment, hair shaping, solar and styling products, and also specific products to male beauty and well being.

More than providing the best hair care solutions, Helen Seward contributes to hair and beauty salons full of personality. The brand also offers communication solutions, like packaging and decor, to help professionals achieving the best performance during the creative process. Being Helen Seward is being part of a global innovative project.

WANT TO INCREASE YOUR BRAND AWARENESS?

Social Media Management

Recognize the importance of managing and being present on social media.

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Serviço Projeto 6

Challenge

We don’t get to communicate in the name of an international brand every day. The challenge proposed to our Agency was that we established Helen Seward’s presence on social media, in Portugal and Spain. Even though the brand was already considerably strong in both countries, it was about time to renovate its sales strategy (mainly focused on direct sales) and redirect it to the digital channels. But how were we going to internalize the process of shopping products through a website and online workshops into the mind of the clients, who were so used to face to face contact with the salespeople?

Projeto 6

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The pandemic and the digital channels

In March 2020, in the early days of the pandemic caused by the new coronavírus, all beauty salons across Portugal and Spain were forced to close their doors. Later, in September, when we launched this project, we realized that our biggest challenge ended up being facilitated by the pandemic. As the reduction of face to face contact became a necessity, Helen Seward’s clients were forced to have online training and to acquire their products through the website. As an encouragement, the brand created online exclusive campaigns, so their clients would choose e-commerce instead.

These campaigns and workshops were also disclosed on social media and since then, these channels have grown considerably during this atypical phase. On social media, we also focused on product demonstration and products which could facilitate the adoption of the advised hygiene measures in beauty salons, such as Seward_Med+ hand sanitiser and soap. Today, its clients and final consumers keep track of all the news via Instagram and Facebook.

What can we do for you?

The Flybizz Agency has a complete list of services in the areas of Digital Marketing, Design and Web Development and we are ready to help you! Discover our strengths and discover the advantages of flying with a successful team.

What can we do for you?

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How can we help you? The Flybizz Agency places a team ready to simplify every question you may have. Contact us for more information! We’ll reach out as soon as possible.

80% of the small and medium companies consider e-mail marketing the main tool of client retention.
Source: Emarsys
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