Portfolio Glam Route


/ Portfolio Glam Route

Logo

-

fly with us since 2020

Technologies used

Facebook <br>Business

Facebook
Business

Google Ads

Google Ads

Google <br>Shopping

Google
Shopping

Illustrator

Illustrator

Photoshop

Photoshop

Logo

-

fly with us since 2020

Technologies used

Facebook <br>Business

Facebook
Business

Google Ads

Google Ads

Google <br>Shopping

Google
Shopping

Illustrator

Illustrator

Photoshop

Photoshop

Projeto 5
Social Media Management
Facebook Ads & Instagram Ads
Google Shopping

Background

Glam Route is the most recent online shop specialized in hair care and barbershop. It’s a shop directed to the final consumer who intends to buy hair products, makeup and others of renowned brands. Many of these products are the same we can find in our beauty salon or barbershop, but now we can buy them online at lower prices. In this e-commerce, we can find lots of brands and even accessories, with emphasis on Helen Seward’s products.

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Creation of Google Ads Campaigns

The Flybizz Agency is a Google Ads certified partner and also belongs to the Google Partners, being recognized by one of the Internet giants.

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Serviço Projeto 5

Challenge

As an online shop focused in the final consumer, Glam Route brought a whole new business approach to the sale of hair products of brands like Helen Seward, which a few months ago could only be found in beauty salons or barbershops and always with higher prices. Glam Route was the brand for which we projected big ambitions after we realized its potential since the very beginning. Just like any other store that’s taking its first steps, the challenge would be to win followers on social media, to leave the brand’s name in their minds and, later, leading them into making their first purchase.

Projeto 5

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Organic vs. Paid

When it comes to organic results, one of the brand’s strong features is the design of its posts on Instagram. All of those, produced by the Flybizz Agency, was the fruit of extra and customized work, always suitable to the communication style that the client dreamt about. When it comes to content marketing, Glam Route is focused – besides product advertising -, on special lines, with fashion and beauty tips that may catch the eye of the most curious and encourage their interaction. Promotions and special campaigns are also at the top of the list, followed by paid advertising.

Along with the organic strategy, the client also wanted to its strategy to focus on Facebook Ads & Instagram Ads. This was how the brand Glam Route started to gather a bigger audience, reaching new followers and new potential consumers.

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The Flybizz Agency has a complete list of services in the areas of Digital Marketing, Design and Web Development and we are ready to help you! Discover our strengths and discover the advantages of flying with a successful team.

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80% of the small and medium companies consider e-mail marketing the main tool of client retention.
Source: Emarsys
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