Increasingly, live video publications, on social networks, are a bet by companies.
Streaming live video is a value proposition that allows companies / brands to “relate” to customers in a closer way.
Unlike recorded video, where each one sees when it wants, the videos of direct transmission create another involvement with the users, having a union between all around the transmission, similar to what happens with big television events.
Live streaming lets you design more creative content, leaving room for the unforeseen and improvised editing for a recorded video eliminates. Thus, a direct video has the human elements and error in play, allowing something richer, rather than the sterility of the recorded. With direct transmission, there is still the possibility of interaction between the customer and the brand, creating a closer connection. The mutual interaction humanizes the brand, making it descend from the pedestal.
However, while social networks are investing heavily in this medium, it is necessary to know when and what the audience wants to see, and in what social network. To answer these questions there are Digital Marketing agencies such as Flybizz.
This is therefore a medium that has been trend throughout this year and that will continue to be over time. The return on investment made by companies has been positive, which will continue to have great use.
Some facts, based on studies, about the transmission of live video:
• Businesses streaming live videos of their events had a 23% increase in their remote viewing conversion rate that later saw live events;
• Social media users spend 3 times more time watching live streaming videos and commenting 10 times longer compared to recorded video;
• 80% of people prefer to watch a live video than read a blog and 82% prefer to watch a live video while reading posts.