In one brief definition:
“The new trend of researching markets, advertising products, services and corporate brands in this virtual environment is what we can define as the main objective of Digital Marketing.” Source: wikipedia
Therefore, it is no more than a set of communication techniques that uses the digital medium as a way to reach a certain target audience.
For this, digital communication develops email marketing actions and newsletter. These actions, which are essential to present a company, products and services.
Thus, frequent communication, through newsletters, becomes fundamental to consolidate and retain their customers.
Clearly, Online Commerce, E-Commerce, is a case of using this technique, where companies market products and services through the internet, using specific websites for this purpose.
Eventually, they use viral marketing techniques, for the “re-routing” of internet users to this site.
However, in order to manage a Digital Marketing campaign, you need to:
a good Planning;
a good implementation.
Thus, a better control of the results is obtained.
And as a consequence of a good strategy, you get a higher return on your investment.
This technique also draw on other services. Such as:
SEO (Search Engine Optimization) – Search Engine Optimization
SEO uses techniques to improve and / or adapt the contents of your website in order to guarantee a better positioning in the search engines.
Google AdWords Advertising Campaigns
AdWords Advertising associates ads with keywords related to the Company, products, or services.
Facebook Ads Campaigns
These campaigns have advantages: affordable investment; speed of execution of the campaigns; ad targeting; large audience coverage; attract potential customers; satisfaction and benefits.
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