Did you know that almost half of companies do not have clearly defined digital marketing strategies?
This statistics are suprising, especially because the digital marketing strategies
generate return over the investment (ROI) significantly bigger then the traditional marketing. If you don`t use the digital marketing nowaday, you`re probably losing leads and sales opportunities.
Fortunately, you came to the right place. In this article, you`ll find the recipe for sucess in digital marketing.
This are the 6 digital marketing componentes you`ll want to add to your strategy
1. Search engines optimization (SEO)
One of the fundamental bases to achieve sucess in digital marketing it`s the SEO (Search Engine Optimization). The SEO refers to a group of strategies designed to boost your ranking on the online search rankings.
The question that does come up: why should I reach higher rankings?
The thruth is that 75% of people who search in the Internet don`t go further than the first results page. You can have the most beautiful website in the world, but if it doesn`t appear in the first page, most of the people won`t find it.
When your website reaches the first page of the search engine results , more qualified leads will contact with you. In this case, leads who searched for products or services related to your business. In other words, higher search rankings mean more leads, phone calls and, consequently, profit for your company.
How are you ranked in search engines? We can use multiple SEO strategies, including:
Creating quality content that matches the questions from those who search;
Clean your website code and you will increase your page speed;
Simplify the design and your website navigation to improve the user experience (UX);
Win backlinks from trustable websites;
It`s important to remind that the SEO is a long term strategy, so don`t expect immediate results. Although SEO requires regular maintenance to keep the higher rankings, the results prove it`s value.
2. Pay-per-click ads (PPC)
The pay-per-click advertisement, commonly known as google ads campaigns, it`s an excellent strategy to keep a presence on the search results. while establishing organic rankings with SEO.
If you wish to boost your rankings quickly, PPC can start by generating qualified leads for your website, from the minute your ads get published. It`s accessible to companies in most of industries.
One of the bests PPC features?
You only have to pay when your ad get clicked.
That means you don`t have to waste Money triyng to reach people who are not interested on your products or services.
In addition, PPC offers advanced targeting options. That allow you to boost your target.
With PPC, you can arrange people based on their demographic data, location and even the type of device they use. This targetting options, together with the budget facility, makes PPC a valuable component in a sucessful digital marketing campaign.
3. Web design
It`s not enough to take the clientes to your website, it should leave a good first impression through is design, usability and performance. About 95% of a person`s first impression is related with the website design, so it is a crucial piece in your online marketing plan.
If your website looks like it`s from the 90`s or takes forever to load, probably will make the visitors return to the search engine.
To keep the users interested in your website, you need to implement a personal design that does reflect your brand, and make it more easy for users to find the information they need.
In addition to ensuring your website loads at high speed, you also need to optimize your navigation, so it improves the user experience and makes it easier for your leads to connect with your business.
You are not pleased with your current website? Flybizz can be the solution, give us a cal.
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Our web design and development teams are experts in creating websites that generate good results for our clients. Our designs adjust themselves for the different devices, so they work in any device the visitors use.
Além de garantir que o seu website carrega em alta velocidade, precisa também de otimizar a sua navegação para melhorar a experiência do utilizador e facilitar o contacto dos leads com a sua empresa.
Não está satisfeito com o seu website atual? A Agência Flybizz pode ajudar. Contacte-nos.
A nossa equipa de web design e desenvolvimento é especializada na criação de websites que geram bons resultados para os nossos clientes. Todos os nossos designs são responsivos para dispositivos móveis, por isso o seu website irá ter um bom desempenho, independentemente do dispositivo usado quando alguém visita o seu website.
4. Content marketing
To improve your ranking in the searche engines and to help potencial clients to know better you`re company, you need to incorporate content into your digital marketing strategy. If you want to win more leads and profit, contente marketing It`s great strategy, it creates tree times more leads when compared to the traditional marketing.
Content quality is an essential component of implementing this marketing strategy. The quality rules not only by the interest of the subject, how to target keywords related to your business, and integrating questions asked by searchers, which in turn helps you achieve higher rankings.
When creating content, it`simportante to think in the quality and depth. Your content answer to the questions from those who are asking, or creates more questions? It includes “calls to action” (CTAs) that guide the readers to take the next step?
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Thinking about this questions will help creating content that will help you, not only reach the first results in the search engine, but also provides to the visitors of the website, the informations required for them to take the next steps for their companies.
5. Social media marketing
An incredible 2.3 billion people use social networks, this turned them into a valuable digital marketing componente.
The social networks alow interaction, not only the current customers, but potential costumers as well. If a cliente, or someone interested in your product or service has any doubts about the same, they could ask directly on the chat, and make the communication process between company and client way easier.
Plus, social media reviews, allow you to discover trends and important insights about the thoughts and opinions ofthe consumers related to our brand, industry, products, services and even their competitors. You can use those informations to create more efficcient strategies. By exemple, if you receive a good amount of questions, or if you own a frequent conversations indicator about a specific product, it´s possible to create content in your website (maybe even an explanation vídeo) to minimize the difficulty.
The majority of the social platforms also allows you to make paid ads as a tool to divide and to reach clientes.
The social network it´s also a valuable customer service.
Nowadays, 70% of the people already use the social media for customer services,
whether to ask a question or talk about a specific product or service.
Maximize the effectiveness of your social networks by answering to comments in a timely manner so that your followers feel viewed and valued. Finally, this will help build trust with your audience and encourage them to become loyal.
6. Email marketing
Another component of sucessful digital marketing it´s the email marketing which can yield around € 44 for every euro invested - a 4400% ROI.
When people accept to receive your emails, you get the indication that this are interested in your products or services. Email marketing it´s a great strategy to estimulate leads, because it allows you to follow potencial customers and to send personalised informations about your products or services.
Using segmentation, you can customize your emails based on the needs and interests of subscribers and provide content that may interest them.
One of the best parts?
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You can automate your email strategy to send emails to your customers when they sign up, after they purchase, or when they take a specific action on your website. This is a great way to make your marketing smarter and allow you to focus on running your business.