In our last article, we talked about design trends for this year and, even though those trends can be transposed to web design, there are specific trends of this last area that your company should know about. So share this article with your designers and web developers and start getting down to business!
1. Simple and minimalist navigation
This trend can be summed up in a very simple way: facility of navigation. Consumers don’t waste their time with slow websites anymore, and where they can’t find what they’re looking for with just one look. If your website takes a lot of time to load or isn’t well organized, people will leave and look for another one, much likely one that belongs to your competition. So, it is crucial that you offer your clients/potential clients a user-friendly experience, taking a chance on minimalist designs. Keep in mind that, nowadays, less is more.
Additionally, web designers have been focusing their work more in the precision of the content, instead of focusing in its description. Nobody wants to browse on a website covered in text. What people want is to open a page covered in images and videos. Larger scale images will be the next trend, including the division of the screen in two different images and combining it with different effects.
2. Interactivity, movement and imperfection
What makes web design a complicated job is the necessity to provide interaction to the users. Images and videos are no longer enough. What have really been driving consumers to spend more time on a website are illustrations (often tailor-made), live data graphics, animations and, of course, GIFs. We got a little deeper into these trends on the last article.
On the other hand, if what you have in mind is to develop a website with justified text, always using the same lettering and with aligned images, you really need to understand that all of these things got stuck in the past. Imperfect designs, com hand drawing illustrations and overlaid elements provide humanity to your website and this is the kind of feeling your clients are looking for. Incorporate soft shadows, overlay text and image frames, take a chance on hand drawing icons and floating elements that can give depth to your design. This is also a chance to communicate your brand’s personality differently from your competition.
3. CSS grids
The times in which web designers and web developers had to create multiple versions of the same website — one for each device — are long gone. Thanks to the CSS grids, nowadays, they only need to develop a single version that will adapt itself to whatever device people are using. This means that, when you access the website of a certain brand through your phone, its visual look will be adjusted to your device, just like it would be adjusted if you were using a tablet, for example.
To sum up, these grids offer websites flexibility, making sure all users can browse with the same quality, which is crucial on times like these, when most of them uses the internet through mobile devices. Google itself has already pointed out that its Search engines give priority to websites who are mobile-friendly.
4. Voice interfaces
For the same reasons why users want fast and ease browsing websites, they’ve also been demanding that brands take a bigger chance on voice instead of text. The main idea is to save time, so nothing better than talking to your phone to search for something, instead of writing. On the other hand, voice Search also offers a more customized experience. Even though this trend is still taking its first steps, it’s expected to become the most important one in 2020.
5. Articulation between artificial intelligence and machine learning
With the help of this articulation, designers and web developers can now create more customized landing pages, directed to a more restricted audience, and this happens because it’s now easier for them to gather all the details about that audience based on their search historical, localization, among other data.
In this way, they can develop websites that will meet what people are looking for. In fact, through artificial intelligence automatic systems, web developers can decipher what their clients want before they even know.
These are just a few ideas that you can start introducing on your website. However, there are many other graphic design trends you should take a look at — dark mode, futuristic colors — and that you can read about on our last article. The ideal is to combine all this news and create an (im)perfect balance between them.