Another year, another Tell a Lie Day. No, it is not a lie that Covid-19 is still hanging around, hauting us all. No, unffortunately, is is not a lie either that the President Of Brasil, also known as Jair Bolsonaro, stated that brasilians should get back to work because “one day we’re all going to die”. The good news is that the world isn’t just made of bad truths, but of good lies too, like the 5 digital marketing lies that we’re about tell you.
With the digital standing over the traditional, digital marketing has become a common term when we talk about marketing. More and more, people are holding offices in this area and specializing their studies on the digital, however, does this equal more and better knowledge? Not really. Just like in every other area, there are certain myths rooted in our society, but that’s all they’ll ever be: myths. As so, the Flybizz Agency decided to show you that there are digital marketing “certainties” which are more like lies than truths.
1. “Be present on as much social networks as you can”
First plot twist: it is not going to work. If you think that a successful social media strategy equals being present on every social network, then you’re wrong. Just like in every other steps you need to take during the definition of your digital strategy, the selection of the platforms where your company is going to be present differs from business to business, from industry to industry.
Your neighbour’s company is on 5 different social networks and he’s getting return? Excelent. Your company is “only” present on 2 social networks and, yet, you’re still getting return? Also excelent. Social media management is a complex world so, by being present in non essential platforms, you’ll be wasting time and money. Focus on the ones that are crucial to your business. And it doesn’t end here: there are companies whom you’ll not find in any social network because it wouldn’t justify the investment considering their type of business and, however, they are still very successful.
2. “Publish as many articles as you can”
Quantity over quality? Never. We’ve said it before and we’ll say it again: producing quality content (that is, content that is extremely relevant to your target) is the key to a successful digital marketing strategy, whether your goal is to obtain organic traffic, whether it is to obtain paid traffic. And, of course, when we say “articles”, we also mean any other type of content (images, video, animations, etc).
Publishing na article on your website every day “just because” won’t get you more clients, on the contrary, it can lead users into looking at your company as “that lame company that keeps publishing stuff” or “those who write a lot but don’t really say anything interesting”. Once again, this is a decision that will be different from business to business, but publishing only 1 article per week might be a good start. Remember that Google knows everything, including when your users don’t like your content.
3. “Social media are the new SEO”
Wrong, wrong, wrong. Have we already said wrong? Each thing in its place. Social media are not and will never be the new SEO because their functions go way beyond generating organic traffic to websites. Search engine optimization must be done with this goal in mind and combined with an efficient social media management, that besides helping to increase that traffic, will also create brand awareness. Aditionally, people are getting done with paid ads, and even though this isn’t 100% like this in every company, the visitors of your website that come from searches are still a big part of your traffic.
4. “I can’t compete with my competitors”
We believe that it may seem impossible, but it isn’t. In every industry, there’s one “giant” (perhaps even more) who has thousands of followers on social media and domintes the market. That doesn’t mean your company doesn’t feel the need to be present on the same social networks, producing the same type of content and putting as much effort. Content marketing requires time, patience and a lot of effort, because its results cannot be reflected from one day to another. Keep producing quality content and frequently measuring your results and you’ll see that, in a long term, your work will make a difference.
5. “Negative comments are bad”
A thuth that hurts a lot to hear: not everybody will agree with us. Our content won’t please everybody, our values won’t fit eveybody’s values and not every person will agree with our arguments. But a negative comment doens’t necessarily mean a bad comment.
Social media are open spaces and, many of them, actively promote debates. If a user leaves a comment on your post contradicting you, look at it as an opportunity to argue with her/him, never forgetting about the good sense of humor and sympathy. What usually happens is that companies tend to respond in na arrogant and revengfull way, which makes them guilty because they’re creating a negative image of themselves, when everything could have been solved with an healthy dialogue. Just simply treat others like you would like to be treated. That’s the golden rule.