Millennials in Portugal have new shopping habits online
The generation of so-called millennials will represent 47% of the active population in Europe by 2025. Until then, it is setting trends with its choices and behaviors, namely in e-commerce.
Consumption modes have evolved rapidly and more changes are on the way, as shown by the results of a study that included the habits of the Portuguese about the so-called Millennials generation, which ranges from 17 to 33 years.
They show the data gathered in the DPDgroup barometer 2017, first hand reported by Olivier Establet of Chronopost, during the Portugal Digital Summit, that at present, more than half (56%) of Portuguese millennials use the smartphone to buy online. Nearly 9 out of 10 (87%) shop on foreign websites.
In addition, 44% usually choose a site to visit at the recommendation of a friend. Olivier Establet also added information from Kantar Millwardbrown at Kantar Media which points out that 75% of millennials devalue brands.
The CEO of Chronopost also left some data on aspects more pointed as deterrents to make Online Shopping, as the process of return is complicated, having to pay the return of the purchases or the excessive deadlines of delivery.