Why should your company be on the Internet?
Nowadays it is important to be present on the internet because it is a tool used daily by millions of people around the world.
Usually those who do not believe this reality does not know the main benefits of a company possessing a strong digital presence, ie we can get to the point where we were forced to think that who is not seen is not remembered, or who is not present… does not exist.
A company that is not part of the Internet is less likely to be seen by much of the public that does not live without being connected to the web world.
Digital presence occurs through digital content that represents something. Any representation, image, post or content about your brand on the Internet is considered as Digital Presence.
In about 5 points we can easily justify the importance of digital presence in a company / business.
So, why should your company be on the Internet?
1 – To be found
Your business needs to be found by everyone looking for it or by what it has to offer. People are looking for your products or services every day, and you should be there if you want to be found.
Start with a simple website, create your Facebook page, create a corporate blog or add the address on Google Maps. They are simple and effective solutions.
Do not forget that, in addition to being found in the online environment, your company needs to be found equally in a physical environment, so fill in all your information from addresses, phones, hours of operation, etc., so that your future customers thank you!
2 – To tell you what you do
All brands that clearly demonstrate what they do or what the activity of the company, gain a better presence on the internet, so it is important to mention this on the internet.
Social networks thought of this when they created specific platforms for companies and brands, it is easy to add the company description to the products and services offered, etc., all on a Facebook page, for example.
Creating an Instagram account is one of the funniest and most creative ways to tell stories visually, whether in photos or videos. Find ways to sell just by commenting on yourself or your business and how your customers have already benefited from your products / services.
3 – Talk
Your customers are people, and people who love to talk! This is the function of the internet, connecting people – Connecting them. They are there for this, but never forget that it is also necessary to be ready to respond politely and intelligently to all requests.
Once you find your company, someone looking for your products / services wants to know more about it. Talk to your customers to ask questions, suggest new products. People love it when companies pay attention to them!
4 – Selling
Effective selling only happens after customers find your products or services, find your company on the Internet, and talk to them about it, but it does not make everything happen by itself. The sale can occur either in an online environment (virtual stores – E-commerce) or in physical stores (when people find the address of the company on the internet.
Very important: once you have entered your company on the Internet, be prepared for an increase in sales! This tip is for small businesses that are starting now and do not have sales staff, many employees, equipment, raw materials and even time to meet multiple orders simultaneously. The most important thing to retain here at this point is – PREPARE TO SELL MORE!
5 – Chat again
Yes, after the sale process happens the “conversation” never ends. Your customers can go back to your business, search your business on the Internet, recommend your products to friends, evaluate your business on social networks, and even speak ill of it.
It is very important that you are prepared to listen to your dissatisfied customer, respond to unwanted comments on social networks, clarify doubts about your products after the sale has been made, support customers about product issues, etc.
This happens in companies that only act in a physical environment, but this type of situations with an internet company the impact is giant.
I hope in this way to have convinced you about the importance of this subject.
Contact us so we can present a solution tailored to your current business model ensuring you can start selling more right away!